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SBW fallout: Dogs lose major sponsor

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Nick MArkham | Rugbyleaguelive.com | 20/08/08 | 0

The fallout from the Sonny Bill Williams saga has made further inroads into the Bulldogs bottom line, with news major sponsor Mitsubishi Electric are set to end their five-year association with the club.

But Bulldogs CEO Todd Greenberg certainly isn't hitting the panic button.

"I believe it puts us in a position of strength," Greenberg told Fairfax, in an amazing display of glass half-full optimism.

"We've had a lot of positive feedback and support from our corporate partners for showing the strength we did and standing up for ourselves during the last few weeks."

Mitsubishi Electric stuck solid with the embattled club during the infamous Coff Harbour rape allegation scandal, along with a number of other incidents that attracted adverse publicity over the past five seasons.

I believe it puts us in a position of strength Todd Greenberg, Bulldogs CEO

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